Pinkbox

Pinkbox is a playful confectionery brand created around the joy of discovering and celebrating sweet moments. The visual identity combines a bold pink-and-navy palette with expressive typography and a collection of playful illustrated icons.

The project focused on creating a cheerful and recognisable brand world across packaging, gifting and other physical touchpoints, giving Pinkbox a distinctive presence while keeping the experience fun, youthful and approachable.